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Read the ShootingClasses.com blog to learn from industry experts who have experience in building firearms instruction businesses.

Marketing Your Firearms Instructor Business

Bruce Corey photo

Author: Bruce Corey

Marketing Your Firearms Instructor Business

Running a successful firearms instructor business is about more than just your ability to hit the mark out at the range. It’s about hitting the target with your marketing efforts as well. Unless you can make people aware of your business, even the best instruction will ultimately go to waste.


While marketing your firearms instructor business may seem overwhelming, it’s not only necessary but with the right strategy, it’s achievable. It’s hard to predict what specific method will get the eyes of an individual. So, the best bet is to enlist a marketing strategy that is supported by an array of tactics.
Let’s take a look at what a strong marketing plan might look like for your firearms business.


Get professional
We all know that first impressions are the ones that last. This is especially true when it comes to presenting your firearms training business to potential clients. Students that use your services are putting a lot of trust in your safe and knowledgeable firearm instruction.


The appearance of your business should reflect this level of professionalism and trustworthiness. Create a logo for your business and consider making shirts, hats and other various marketing items made with it. This gives your business a sense of professionalism and legitimacy that can be seen at student’s first touchpoint with you.


Well-produced flyers and brochures help present your business to potential clients in a professional way as well.


Business cards are still a tried and true method of introducing yourself and getting your name out there. Make sure they have a simple, clean design and a clear way to present your contact information.


The more professional touchpoints you offer for potential students – and an easy way for them to sign up for your classes will make all the difference in helping to fill up your classes.

Get direct
Getting you and your business out in front of potential students with marketing efforts is only one part of the puzzle.


Gathering contact information from your potential customers allows you to create lists to market to later with email and printed materials.


Services like MailChimp are great for small businesses and even offer free options for their email automation tool.


Get digital, stay social
Websites are a great tool for marketing your business, but they can be very expensive especially when you are just starting out. Providers like WordPress, Wix and Shopify let you create your own website using predefined templates.


Social media is excellent for building awareness for your firearms business. It requires very little in terms of initial investment. That said, a good social media presence will require a moderate time commitment to ensure you are engaging with your audience and presenting your prospects with relevant information.


Although there is little upfront cost, real gains can be made on platforms like Facebook by paying for advertisements and boosting your posts for increased visibility.

Get rid of the paperwork
As an entrepreneur, time is your most valuable asset. Every marketing task you take on requires a portion of that limited resource. ShootingClasses.com offers an innovative way to market your firearms training business. When you sign up for an instructor account you’ll get a dedicated webpage. Best of all, you’ll get a reliable way to take those time-consuming administrative tasks off your shoulders. Find out more or sign up for your instructor account today at ShootingClasses.com.

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